Branding is all about creating a consistent look, feel and tone that is specific to your business. It starts with having an understanding of who the target customer is, and what you have to offer them.
- Brand Identity – understanding who you are and who you’re in business to serve
- Brand Voice and Tone – how does your business “speak” to its customers and the public
- Brand Value Proposition and Experience – what you offer to your customers and how they move through the purchase /service / subscription process
Branding is supported by creative design ensuring consistency among all channels in terms of visuals, messaging, look, feel and tone.